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What is curation?
All too often media packaging is obfuscated and relies on blind acceptance in what media environment globally respected brands are exposed to.
Curation solves this by creating packages of media that combine a unique offering (i.e. inventory, data) with predetermined supply partners. Once created, these packages are traditionally offered as PMP or PG deals that are executed via a deal ID using the buyer's preferred DSP.
Through 2024 effective, safe and transparent media curation will be of paramount importance to many brands.
Why is curation important?
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