Features
01 - Planning
Meet Wanda.
She combines forecasting data with configurable planning logic to help build bespoke media plans in seconds. Wanda streamlines the thinking, applying general industry insight and client-specific rules to remove repetitive planning tasks.
02 - Signals
Unified Audience Taxonomy
We've mapped fragmented SSP data marketplaces into a single taxonomy, making audience activation scalable and deployable in one click. Instead of navigating overlapping segments, users work from a framework designed for clarity and control.
03 - Activation
Marketplaces:
Access pre-packaged, high-quality inventory pools across Display, Video, and CTV. Whether you need a seasonal vertical, a bespoke audience, or the ability to Build Your Own, our marketplaces ensure your deals actually spend by optimising across the entire SSP power grid.
End-to-End Deal Creation:
Move from insight to activation in seconds. Our deal creation engine allows you to package site lists, viewability thresholds, and data signals into clean, transparent marketplaces that plug directly into your DSP. No manual grind, no messy spreadsheets.
Publisher Direct Marketplaces:
By building curated Deal ID marketplaces with trusted publishers, Aardvark enables higher-quality supply, greater control, and more sustainable yield, strengthening both advertiser performance and publisher relationships.
Global Rate Cards:
Stop guessing your CPMs. Our live, filterable index provides fixed pricing across regions, markets, and media channels. It's the tool planners use to defend their spend and show exactly where every penny of the client's budget is going.
04 - Scores
Outcome-driven Optimisation.
Aardvark embeds AI-driven optimisation models directly into marketplace pricing, aligning performance with cost efficiency by default. Rather than layering optimisation as an add-on, we collapse intelligence into the core buying model.
05 - Proof
Insights and reporting
Centralised reporting that actually makes sense. Instead of logging into ten different SSP dashboards, Aardvark unifies your performance data into one brutally honest view. See what's working, what's wasting budget, and where to pivot. Instantly.