Meet the team.
Founded by a herd of grumpy adtech nerds, a very smart accountant and an armoury of furry Aardvarks, the@curate is at your service.
Rhys Denny
Co-Founder & CEO
Paul Conneely
Co-Founder & CFO
Eugene Gaiduk
CTO
Oleh Andriiv
Head of Frontend
Serhii Kostiukov
Head of QA
Kitte Ubredi
Commercial Account Manager
Serhii Shtogrin
Business Solutions Manager
Stanislav Krama
Lead AI Developer
Tetiana Semeniv
Project Manager
Vadym Palii
DPO
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Why @curate?
See us as the opticians for AdTech; we’re prescribing the correct lens prescription to a blurred world, helping you see clearly. No more blind leading the blind. No more below par standards. Instead, a more transparent solution that delivers greater efficiency, and improved effectiveness.
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In an ecosystem so crowded and convoluted, we make the unnoticed, noticed. Giving you the fundamental tools to do better; perform better; see better. Be better.
Vision, mission and all that sh*t.
Vision: Automate the boring stuff. Stamp out the nonsense. Focus on the good.
Mission: Put control and transparency back into the industry. No more self-serving shithousery.
Principles: Honesty, transparency, collaboration, humility. (Yes, humility. We’re cheeky, not arrogant.)
Brand promise: We're adland's brutally honest curator. We use a tool built by Aardvarks, to unify broken supply paths, cut out the garbage, and give you the clear, profitable inventory you paid for.
Core value proposition: Accuracy and clarity. We eliminate the 'Complexity Tax' and the blurry vision of the open web, making your media spend defensible, transparent, and significantly more effective.
The @curate ethos is simple.
We’re not the ones invited to the party - we’re the plus one. The wildcard guest. The mate you didn’t expect but end up spending the whole night with.
We’ll make you look good, feel good, and see good. We’ll happily let you take centre stage while we sit in the corner with a Savvy B and a deck of cards, cracking jokes and keeping everyone honest.
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Our approach is cheeky but never childish. Honest but never cruel. Pub-banter sharp, but always rooted in truth.
We don’t do jargon. We don’t do spin. We keep things human, even when we’re talking tech.