Meet the team.
We’ve got media experts, AI nerds, one very smart accountant and a surprising number of Aardvarks.
Together, we’ve built a modern media company designed to remove complexity from media buying.
Our technology is brought to life alongside our brilliant development partners - discover more about them here.
Rhys Denny
Co-Founder & CEO
Paul Conneely
Co-Founder & CFO
Eugene Gaiduk
CTO
Oleh Andriiv
Head of Frontend
Serhii Kostiukov
Head of QA
Kitte Ubredi
Commercial Account Manager
Serhii Shtogrin
Business Solutions Manager
Stanislav Krama
Lead AI Developer
Tetiana Semeniv
Project Manager
Vadym Palii
DPO
Fi Taylor
Fractional Marketing Officer
Vision, mission and all that jazz.
Vision: Automate the boring stuff. Stamp out the nonsense. Focus on the good.
Mission: Put control and transparency back into the industry. No more self-serving shithousery.
Principles: Honesty, transparency, collaboration, humility. (Yes, humility. We’re cheeky, not arrogant.)
Brand promise: We're adland's brutally honest curator. We use a tool built by Aardvarks, to unify broken supply paths, cut out the garbage, and give you the clear, profitable inventory you paid for.
Core value proposition: Accuracy and clarity. We eliminate the 'Complexity Tax' and the blurry vision of the open web, making your media spend defensible, transparent, and significantly more effective.
The @curate ethos is simple.
We’re not the ones invited to the party - we’re the plus one. The wildcard guest. The mate you didn’t expect but end up spending the whole night with.
We’ll make you look good, feel good, and see good. We’ll happily let you take centre stage while we sit in the corner with a Savvy B and a deck of cards, cracking jokes and keeping everyone honest.
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Our approach is cheeky but never childish. Honest but never cruel. Pub-banter sharp, but always rooted in truth.
We don’t do jargon. We don’t do spin. We keep things human, even when we’re talking tech.