Smarter media buying.
Without the BS.
We believe in simplicity. Behind every campaign ran with @curate is a connected, seamless, outcome-led workflow.
Wanda transforms your brief into a media strategy. Aardvark powers planning, activation and optimisation behind the scenes.
Our team manages everything from start to finish, so you can focus on the outcome - not the operational complexity.
HOW IT WORKS
From brief to outcomes.
Media buying shouldn’t mean stitching together planning tools, platforms and reporting just to understand performance.
@curate brings every stage of the campaign together - from strategy and activation through to optimisation and reporting.
Powered by AI. Delivered by experts. Built entirely around the outcome you’re trying to achieve.
01. AI-powered planning.
Meet Wanda.
Wanda is our AI planning agent, designed to remove repetitive planning tasks and help every campaign start smarter. Using live forecasting, planning logic and your own buying rules, Wanda transforms a campaign brief into an outcome-led media strategy in seconds - giving our team more time to focus on making better media decisions.
AI media planning
Live forecasting
Planning logic
Objective focused
Output in seconds
02. Campaign Activation
Powered by Aardvark.
Aardvark is the technology powering every campaign we run. Behind the scenes, it brings together Deal IDs, marketplaces, optimisation, reporting and billing into one workflow, allowing our team to activate campaigns faster and manage everything from one place.
The best part? You don’t need to learn another platform. We manage everything for you.
Deal ID creation
Campaign activation
Marketplaces
Reporting
Automated billing
You set the outcome.
We close the loop.
Everything @curate does is built around one simple idea: helping advertisers, agencies and media owners make better media decisions with confidence.
You bring the objective. We build the strategy, activate the campaign and optimise it around the outcome that matters most to you.
No unnecessary complexity. No buzzwords for the sake of it. Just smarter media buying, fully managed, with reporting that shows exactly what happened.
The outcomes that matter.
BRANDS
73%
Higher CTR
An FMCG campaign achieved a 73% increase in click-through rate alongside a 42% improvement in video completion, proving that outcome-led planning drives stronger engagement.
MEDIA OWNERS
266%
Higher Incremental Revenue
An entertainment media owner increased incremental PMP revenue by 266% while also improving campaign engagement through smarter marketplace optimisation.
AGENCIES
21%
Lower CPA
A leading DSP reduced CPA by 21% while cutting campaign setup time by 41%, helping agency teams launch faster and perform more efficiently.