Somewhere along the way, the industry normalised a level of operational faff and complexity that would feel ridiculous almost anywhere else. This piece explores why agencies are still working so hard to hit KPIs - and how curated marketplaces are changing the starting point for programmatic performance.

You’ve got curated deals from us live in your DSP. But something’s not quite clicking like it did when our eyes first met. Fewer bids. Dodgy delivery. Impressions drying up faster than a suburban British lawn during a six-week rain drought. Let's explore why.