AdTech’s latest obsession: curation
When executed correctly, curation offers a win-win: advertisers gain more efficient reach, greater control, and better performance, while publishers see increased revenue.
The advertiser lens
Greater Control:
Define exactly where, how, and with whom you spend—no blind bidding
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Improved Performance:
High-quality, KPI-aligned inventory delivers better results with less waste
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Cost Efficiency:
Cleaner supply paths mean more budget goes to working media, not hidden fees
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Enhanced Transparency:
Full visibility into spend, performance, and value
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Privacy-Safe Targeting:
Reach audiences effectively without relying on \personal data
The publisher lens
Higher Yield:
Premium inventory + valuable data = stronger CPMs
Stronger Demand:
Direct access to top-tier advertisers seeking quality and trust
Efficiency:
Pre-packaged deals simplify programmatic buying and reduce overhead
New Revenue:
Surfaces undervalued inventory often missed in the open exchange
Transparency & Control:
More visibility into how inventory is packaged and sold
What we offer
@curate has developed a solutions suite that provides a future-proofed, cookieless, and GDPR-compliant way to drive better performance and improve campaign outcomes while ensuring full transparency into how optimisations are made.
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@curate’s core offering is centered around its intelligence-fuelled platform, Aardvark.