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AdTech’s latest obsession: curation

Curation is shaking up the status quo, offering a smarter, more efficient way to buy media. Done right, it has the potential to be a game-changer.

When executed correctly, curation offers a win-win: advertisers gain more efficient reach, greater control, and better performance, while publishers see increased revenue.

The advertiser lens

Greater Control:

Define exactly where, how, and with whom you spend—no blind bidding

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Improved Performance:

High-quality, KPI-aligned inventory delivers better results with less waste

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Cost Efficiency:

Cleaner supply paths mean more budget goes to working media, not hidden fees

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Enhanced Transparency:

Full visibility into spend, performance, and value

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Privacy-Safe Targeting:

Reach audiences effectively without relying on \personal data

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The publisher lens

Higher Yield:

Premium inventory + valuable data = stronger CPMs

 

Stronger Demand:

Direct access to top-tier advertisers seeking quality and trust

 

Efficiency:

Pre-packaged deals simplify programmatic buying and reduce overhead

 

New Revenue:

Surfaces undervalued inventory often missed in the open exchange

 

Transparency & Control:

More visibility into how inventory is packaged and sold

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What we offer

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@curate has developed a solutions suite that provides a future-proofed, cookieless, and GDPR-compliant way to drive better performance and improve campaign outcomes while ensuring full transparency into how optimisations are made.

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@curate’s core offering is centered around its intelligence-fuelled platform, Aardvark.

Aardvark delivers:

Transparency: Fixed CMP pricing framework
Efficiency: Time as a Service
Empowerment: Fractional opportunities

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