Why Aardvark?

The aardvark is a nocturnal creature known for its ability to dig deep and uncover hidden food sources. Similarly, our AI platform, Aardvark, digs into the vast programmatic data landscape to surface insights, opportunities, and optimisations that might otherwise remain hidden. Perhaps one day it will uncover food too - but we’ll leave that to our ai-agents to solve.

Just like its namesake, Aardvark efficiently navigates complex environments, ensuring that you access the most valuable media placements.

How? It has been expertly designed to analyse vast data landscapes, uncovering actionable insights and optimisation opportunities that might otherwise go unnoticed.

Aardvark functions as a single-portal platform, bringing efficiency, transparency, discoverability, and performance to its users.

By seamlessly integrating multiple SSPs, Aardvark enables clients to:

• Select from a diverse range of marketplaces and integrations to meet media goals.

• Streamline programmatic media activations with ease.

• Identify premium audiences and media placements based on KPIs 

• Push multi-SSP curated deals to the DSP seat of your choice.