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Let's talk about Aardvark

The aardvark is a nocturnal creature known for its ability to dig deep and uncover hidden food sources. Similarly, our AI platform, Aardvark, digs into the vast programmatic data landscape to surface insights, opportunities, and optimisations that might otherwise remain hidden. 

Just like its namesake, Aardvark efficiently navigates complex environments, ensuring that you access the most valuable media placements. 

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Aardvark has been expertly designed to analyse vast data landscapes, uncovering actionable insights and optimisation opportunities that might otherwise go unnoticed. 

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We bring together data from across the supply chain, all streamlined through our proprietary automation engine, AiRK.

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Aardvark functions as a single-portal platform, enabling you to:

 

  • Select from a diverse range of marketplaces and integrations to meet media goals.

  • Streamline programmatic media activations with ease.

  • Identify premium audiences and media placements based on KPIs 

  • Push multi-SSP curated deals to the DSP seat of your choice.

What Our Platform Delivers

  • Granular pricing insights and impression-level optimisation.

  • Custom insights aligned with each client’s unique campaign goals and strategies.

  • The ability to overlay audience targeting while Aardvark optimizes inventory using first-party data.

  • 100% GDPR compliance - no reliance on personal data in our models.

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Win with Aardvark

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Benefit #1: Transparency with Fixed CPM

Our fixed CPM pricing separates media costs from tech fees — delivering predictable, transparent buying across all channels. Unlike rev-share models that scale with spend, our flat fee keeps costs low and performance high

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Benefit #2: Efficiency with Time as a Service (TaaS)

Just as SaaS transformed software, @curate is redefining media buying with Time as a Service — giving media buyers back their most valuable asset: time. By removing operational burdens, we free up teams to focus on strategy, creativity, and results.

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Benefit #3: Empowerment of Fractional Opportunities

@curate removes the barriers to entry in media buying — no hefty fees, no rigid minimums. Our fixed CPM model makes it easy for independent and fractional buyers to access premium supply, build their own businesses, and scale on their terms.

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