At @curate, we’ve always called out the BS in programmatic. But it doesn’t stop there. We’re now calling out the cultural rot that’s infected too much of this industry for too long.

Programmatic has a severe problem with pricing. And potentially a side of gaslighting, depending on how you look at it.

If attention is the new currency in advertising, then time is its most undervalued asset. And if there’s one thing that makes my Welsh blood boil like a pan of Bisto, it’s time wasters.

The annual pilgrimage of adland’s finest is nearing, as the usual suspects prepare to descend on the Croisette in M&S linen shirts and some truly criminal boat shoes. With just two weeks to go, I’ve been thinking about how to prepare for Cannes so that when this Welsh dragon lands on the Riviera, I’m fully armed for the week ahead.

Something’s been digging beneath the surface of the programmatic ecosystem. And it couldn’t have happened at a better time.

@curate is proud to announce the launch of Aardvark, an AI-powered media buying platform designed to dig deep into the fragmented programmatic landscape, unearth hidden value, and radically simplify how campaigns are bought and optimised.

Few marketers will admit to pulling the plug on campaigns just yet — but there’s no denying it: the ad world is bracing itself in light of t

One of @curate’s standout offerings in this new era of self-employment? A media buying platform that’s not only accessible but actually desi

As the conversation around adtech tax gains momentum, so too does scrutiny of the hidden incentives shaping the programmatic ecosystem.

Imagine a world where the complexities of media buying are simplified to the point where time is no longer a barrier to success.

Imagine a company that curates the actual placements these incredibly valuable audiences are found within.

The saying "don't be good, be lucky” was rattling around our heads a lot this past year, as the opportunity we saw in the market very quick

It’s fair to say that 2024 has been a whirlwind; Paris gave us an unforgettable (and slightly soggy) Olympics, Netflix’s TV adaptation of Th

As we power through the six-month mark of launching @curate, it's healthy to take some time and reflect on the journey to date.