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Time is of the Essence: Introducing Time as a Service (TaaS)

Writer: Rhys DennyRhys Denny

A Revolutionary future for Media Buying


In today’s fast-paced digital landscape, every second counts. Throughout history, some of the greatest minds - physicists, electrical engineers, even philosophers - have studied time. 


Time is critical. Accurate and reliable time synchronization isn’t just a technical detail; it’s a fundamental necessity for security, operations, and regulatory compliance. What was once a luxury is now indispensable.


Just as Service as a Solution (SaaS) has transformed the way we access and utilise software, I envision a future where Time as a Service (TaaS) becomes a game-changer for media buyers. 


Imagine a world where the complexities of media buying are simplified to the point where time is no longer a barrier to success. 


With @curate, this vision is becoming a reality. By taking a completely revolutionary approach to curation, @curate is not just saving time; we are redefining the very essence of efficiency in our industry.


Just as the right tools empower businesses to innovate and grow, TaaS enables media buyers to focus on strategy and creativity instead of getting bogged down by operational tasks. The time saved can be reinvested in what truly matters—building relationships, crafting compelling campaigns, and driving impactful results.


As the legendary British singer Gabrielle once sang: Give Me a Little More Time,” we’re here to do just that.


As we embrace this exciting concept, let’s consider how the value of our time can be maximised. TaaS isn't just about saving hours; it's about unlocking potential, fostering innovation, and transforming the media landscape for the better.


Think about it from another lens. Before cameras, artists spent weeks - if not months - painting detailed portraits. The invention of photography freed them from this labour-intensive task, allowing them to explore new creative frontiers like impressionism and abstract art. See TaaS as the lens to your future; freeing media buyers from time-consuming operational tasks, allowing them to channel their energy into strategy, storytelling, and impactful campaigns.


Join me in exploring the future of media buying, where time is not just a commodity but a service that drives our success! 


If you’d like to hear more, I’d love to have a chat. 

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