Meet the Aardvarks.
Alongside a bunch of grumpy adtech nerds and an insanely smart accountant, @curate is built by some expert aardvarks. Meet our furry friends.
Anne is @curate’s in-house agony aunt, the motherly, no-BS voice of reason who’s seen it all in the murky world of media buying.
Warm but blunt, witty but wise, she calls things exactly as she sees them. She’ll knit you a scarf while dismantling the latest adtech fad, pouring equal measures of Savvy Blanc and honesty into her advice.
An ex-digger turned pub philosopher, Anne knows the industry’s blind spots inside out and isn’t afraid to dish out sharp, practical wisdom wrapped in humour. Whether she’s solving existential programmatic crises or giving tough love on budget waste, Anne embodies @curate’s ethos: cutting through nonsense, with heart.
Anne’s son, Archie, is the socially awkward lone digger who grew up with one mission: sniff out the truth.
Smart, blunt, and allergic to bullshit, Archie reflects @curate’s obsession with transparency. His humour is dry, his critiques are unfiltered, and his snout twitches any time he smells jargon, hidden fees, or inflated rev-shares.
Raised across Australia, Ireland, New Zealand, and England, Archie blends cheeky resilience with global perspective: part pub banter, part streetwise pragmatism.
He may trip over his own tail at a client dinner, but he’ll still be the one who uncovers inefficiencies no one else spots. Archie is @curate personified: funny, sharp, a bit rough around the edges, but always digging for better.
