The industry's latest obsession. Curation.
Putting control and transparency back where they belong.
No more self-serving nonsense.
We eliminate the complexity of the open web, making your media spend defensible, transparent, and significantly more effective.
Our curation platform, Aardvark, digs deep into messy supply chains, weeds out the unwanted nonsense, and surfaces only what’s going to add value to you.
Fixed pricing. No hidden agendas. Full transparency.
We don’t do smoke and mirrors. We do results.
Let us make you look good.
1
For advertisers
Control
No more blind bidding. Define where, how, and with whom you spend.
Performance
We surface only the good stuff aligned to your KPIs. Less waste, more wins.
Cost Efficiency
Cleaner supply paths = more budget working for you.
Transparency
Every deal is traceable. No black boxes. No bullshit.
3
For partners
New Revenue Stream
Offer your clients curated marketplaces under your own brand, and share in the upside.
Client Stickiness
Deepen relationships by solving a real problem: efficiency, transparency, and performance.
Zero Heavy Lifting
We handle the pipes and platform; you focus on selling the value.
Back in Control
White-label the tech, make it yours, and grow your ecosystem without building from scratch.
Most of the “curation” in adland currently is just old premium networks dressed up in buzzwords.
We’re different.
Why @curate?
Because the industry doesn’t need more noise.
It needs harmony.
Digital media has become unnecessarily complex: layered with black boxes, hidden fees, and systems designed to maximise margin rather than value. We built @curate to simplify what should never have become this complicated in the first place.
Our approach is built around four principles:
Efficiency: Infrastructure designed for the AI age, where optimisation happens in real time and decisions are driven by data, not guesswork.
Value: We prioritise outcomes, not spend volume. If your results improve, the model works.
Transparency: Clear pricing, visible logic, and no hidden layers quietly eroding performance.
Connectivity: Aardvark integrates with the tools and platforms you already use, acting as the connective layer across the media stack.
We’re not another platform adding weight to the system. @curate restores ownership, control, and commercial clarity to media buying.
Why let holding companies have all the fun?
Big agencies are building their own SSP marketplaces to own the pipes (and the profit). Smart move, but why should they have all the fun?
With Aardvark, you can build your own. Use the blocks you already have - site lists, categories, publisher pools, viewability goals - and we’ll scale, optimise, and wrap it into one clean deal.
Same CPM. Different outcome.​
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Spend 50p in the open exchange, it’s gone.
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Spend 50p with us, and see 30p back through transparent economics and smarter pipes.
That’s not just efficient.
That’s goddamn smart media buying.
Three layers of curation.
