Smarter media buying.
Without the BS.
Behind every campaign is the Aardvark engine, bringing together AI planning, market intelligence, campaign activation, measurement and proof into one connected outcome loop.
Our team manages everything from brief to proof, so you can focus on the outcome - not the operational complexity.
Meet Aardvark
Aardvark brings together connected capabilities that help plan smarter, activate faster, measure performance and continuously improve outcomes. Individually, each capability solves part of the challenge.
Together, they create one connected outcome loop that gets smarter with every campaign.
Wanda
AI planning that starts every campaign smarter.
Wanda transforms your campaign brief into an outcome-led media strategy, combining AI, forecasting and configurable planning logic to build the strongest possible plan before campaigns go live. Less manual planning, faster activation and more time spent making better media decisions.
Signals
The intelligence behind every decision.
Signals combine behavioural, contextual and supply-side intelligence to continuously inform planning, optimisation and campaign performance. Rather than relying on static data, every campaign benefits from richer, real-time intelligence that helps our team make smarter decisions.
Scores
A single, comparable measure of performance.
Scores evaluate every impression against the outcome you've defined, giving every campaign a consistent, outcome-led measure of quality instead of disconnected platform metrics. The result is clear, comparable performance you can confidently explain to clients and stakeholders.
Outcomes in action.
BRANDS
73%
Higher CTR
An FMCG campaign achieved a 73% increase in click-through rate alongside a 42% improvement in video completion, proving that outcome-led planning drives stronger engagement.
MEDIA OWNERS
266%
Higher Incremental Revenue
An entertainment media owner increased incremental PMP revenue by 266% while also improving campaign engagement through smarter marketplace optimisation.
AGENCIES
21%
Lower CPA
A leading DSP reduced CPA by 21% while cutting campaign setup time by 41%, helping agency teams launch faster and perform more efficiently.