The industry's latest obsession. Curation.
Putting control and transparency back where they belong.
No more self-serving nonsense.
We eliminate the complexity of the open web, making your media spend defensible, transparent, and significantly more effective.
Our curation platform, Aardvark, digs deep into messy supply chains, weeds out the unwanted nonsense, and surfaces only what’s going to add value to you.
Fixed pricing. No hidden agendas. Full transparency.
We don’t do smoke and mirrors. We do results.
Let us make you look good.
1
For advertisers
Control
No more blind bidding. Define where, how, and with whom you spend.
Performance
We surface only the good stuff aligned to your KPIs. Less waste, more wins.
Cost Efficiency
Cleaner supply paths = more budget working for you.
Transparency
Every deal is traceable. No black boxes. No bullshit.
3
For partners
New Revenue Stream
Offer your clients curated marketplaces under your own brand, and share in the upside.
Client Stickiness
Deepen relationships by solving a real problem: efficiency, transparency, and performance.
Zero Heavy Lifting
We handle the pipes and platform; you focus on selling the value.
Back in Control
White-label the tech, make it yours, and grow your ecosystem without building from scratch.
Most of the “curation” in adland currently is just old premium networks dressed up in buzzwords.
We’re different.
​Why @curate?
Because we care. Well, not really, we just want more clarity and simplicity to an overly convoluted world.
We promise to deliver:
Efficiency: Built by aardvarks (obviously), our platform unearths the reality in real time, optimising campaigns - impression by impression. No more guesswork.​
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Value: We’re obsessed with outcomes: We want your KPIs to shine, not to see how much budget we can rinse.
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Transparency: What you see is what you get. No BS. Just the truth
Why let holding companies have all the fun?
Big agencies are building their own SSP marketplaces to own the pipes (and the profit). Smart move, but why should they have all the fun?
With Aardvark, you can build your own. Use the blocks you already have - site lists, categories, publisher pools, viewability goals - and we’ll scale, optimise, and wrap it into one clean deal.
Same CPM. Different outcome.​
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Spend 50p in the open exchange, it’s gone.
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Spend 50p with us, and see 30p back through transparent economics and smarter pipes.
That’s not just efficient.
That’s goddamn smart media buying.
Three layers of curation.
