Features
Marketplaces
The "Instant-On" Supply:
Access pre-packaged, high-quality inventory pools across Display, Video, and CTV. Whether you need a seasonal vertical, a bespoke audience, or the ability to Build Your Own, our marketplaces ensure your deals actually spend by optimising across the entire SSP power grid.
End-to-End Deal Creation
The Architect’s Desk:
Move from insight to activation in seconds. Our deal creation engine allows you to package site lists, viewability thresholds, and data signals into clean, transparent marketplaces that plug directly into your DSP. No manual grind, no messy spreadsheets.
Global Rate Cards
Defensible Pricing:
Stop guessing your CPMs.
Our live, filterable index provides fixed pricing across regions, markets, and media channels. It’s the tool planners use to defend their spend and show exactly where every penny of the client's budget is going.
Self-Serve
Automated Billing
Finance on Your Terms:
Our "Submit to Generate" workflow gives you a real-time dashboard of impressions and fees. You verify the data, you hit submit, and you trigger the invoice. It’s total financial clarity with integrated Slack support.
Unified Audience Taxonomy
The Common Language:
We’ve mapped fragmented SSP data marketplaces into a single taxonomy, making audience activation scalable and deployable in one click. Instead of navigating overlapping segments, users work from a framework designed for clarity and control.
Integrated Workflow
Layer
The Connective Tissue:
Aardvark is designed to connect with the tools your business already relies on. Rather than operating as a standalone platform, Aardvark acts as a connective layer across your workflow, reducing friction and aligning media execution with the wider business.
Outcome-Driven Optimisation
Performance, Baked In:
Aardvark embeds AI-driven optimisation models directly into marketplace pricing, aligning performance with cost efficiency by default. Rather than layering optimisation as an add-on, we collapse intelligence into the core buying model.
Publisher Direct Marketplaces
Premium, by Design:
By building curated Deal ID marketplaces with trusted publishers, Aardvark enables higher-quality supply, greater control, and more sustainable yield, strengthening both advertiser performance and publisher relationships.
Insights and
Reporting
The "God View":
Centralised reporting that actually makes sense. Instead of logging into ten different SSP dashboards, Aardvark unifies your performance data into one brutally honest view. See what’s working, what’s wasting budget, and where to pivot. Instantly.
White-Label Offering
Your Brand, Our Engine:
For agencies and independents who want to own the limelight. We provide the entire Aardvark infrastructure—reskinned in your colors, with your logos, and your own custom positioning. You get a "Curation Desk-in-a-Box" without the engineering overhead.
AI Planning Tool
Meet Wanda.
She combines forecasting data with configurable planning logic to help build bespoke media plans in seconds. Wanda streamlines the thinking, applying general industry insight and client-specific rules to remove repetitive planning tasks.