Build your own marketplace.
Curation isn’t broken; it’s being misused.
Buyers are struggling to get their curated deals to spend efficiently. Why? Because some of the platforms' algorithms prioritise Open Marketplaces (OMPs), where spend can be paced more easily. The common workaround (breaking PMPs into separate line items) is time-consuming, manual, and operationally messy.
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At the same time, the value of curation itself is being misunderstood. It’s often misused, making it convoluted, niche, and too narrow to scale.
Build smarter, not bigger.
We take the building blocks you already have - viewability targets, site lists, publisher pools, category filters - and turn them into curated deals that run seamlessly across multiple SSPs.
The result? Easier management, greater scale, and better performance.
Too many advertisers still pour budget into open exchanges chasing cheap CPMs, but cheap rarely means efficient. Spend 50p there, it’s gone. Spend 50p with @curate, and you’ll see value come back through transparent economics and optimised infrastructure.
Big agencies have caught on. They’re building their own SSP-led marketplaces to control fees and margins. And, we believe that model should be open to everyone.
The features:
Bring your own site lists (or we’ll help you build them).
Scale deals across 5+ SSPs.
Control margins and update lists dynamically.
Brand and package your marketplace your way.
Unified deal management + reporting, all in one hub.
Plug into your DSP of choice (DV360, TTD, etc.).
Transparent commercial models with rebates based on spend.