A planner writes to Anne, our resident pub-loving agony aunt, asking if fixed CPMs and Time-as-a-Service are really worth it. Anne pulls no punches, just transparency, fewer emails, and more time for a Hobnob.

Anne, the Agony Aardvark, replies to her first letter from a frustrated publisher.

Welcome to Letters to Anne: Our new initiative where industry folks can submit their programmatic pain points, existential media-buying crises, and general adtech grievances to our in-house agony aunt; Anne the Aardvark.