@curate launches three major platform upgrades, redefining how the industry trades, pays, and partners

London, UK: 18th November 2025 - @curate today announced three new platform updates - Global Rate Cards, Automated Billing, and a new Fractional Worker option - marking the latest step in its mission to bring clarity, control, and fairness back to digital media buying.

Together, the updates remove friction from buying, simplify financial workflows, and unlock an entrepreneurial route for seasoned media pros, turning what was once a convoluted supply chain into a clean, transparent ecosystem built for collaboration.

“The market has taxed buyers with complexity for too long,” said Rhys Denny, CEO of @curate. “Curation shouldn’t belong to gatekeepers. With transparent global pricing, self-serve billing, and a low-barrier way for independents to spin up trading desks, we’re giving control back to the people who actually built this industry.”

What’s new

Global Rate Cards

Unified, transparent pricing across every marketplace and integration. Buyers can plan and transact globally with full cost visibility and the same fixed CPMs, no matter the market; no hidden fees, no surprises.

Joe Steyn-Begley, Managing Director at Carbon1 says "Transparent pricing is a key feature for us to be able to manage clients' budgets effectively. While @curate have always championed this approach, their recent focus on market based pricing has meant that we have more working media to ensure we are delivering on key client KPI"

Automated Billing

A new Finance Dashboard that puts financial control back in users’ hands. Real-time billing, reconciliation, and payments directly within the Aardvark interface, replacing long billing chains with a single self-serve experience.

Ray Green, COO and Co-Founder, LOYAL: “Aardvark’s Automated Billing is game changing. It’s streamlined, intuitive, and keeps cash flow predictable - exactly what fast-growing businesses need. We’re thrilled to be joining @curate on their curation journey and proud to partner with them at such a pivotal moment for the industry.”

Fractional Worker option

A turnkey, off-the-shelf media trading package designed for experienced operators going independent. No setup costs, no monthly minimums. Just a transparent activation stack, reporting you can put in front of any CFO, and commercial plumbing that lets you monetise your network from day one.

Why it matters

These releases reflect @curate’s belief that simplicity isn’t a feature; it’s the absence of duplicity. By streamlining the path from planning to payment, @curate continues to remove the “complexity tax” that has long plagued programmatic media buying.

Availability

Global Rate Cards and Automated Billing are live today for eligible partners in the Aardvark interface. The Fractional Worker package is available on request for approved operators.

About @curate

@curate is adland’s brutally honest curator. Powered by Aardvark, @curate unifies broken supply paths, removes hidden margins, and delivers fixed-CPM, transparent media activation across marketplaces — giving buyers clarity, control, and performance without the complexity tax.

Press & Enquiries

Media: marketing@atcurate.com

Confidential Fractional Worker enquiries: founders@atcurate.com