@curate Launches Aardvark: The AI-Powered Platform Digging Deep to Transform Media Buying

PRESS RELEASE

London, UK - May 19 2025: Programmatic media just got smarter, faster, and more transparent. @curate is proud to announce the launch of Aardvark, an AI-powered media buying platform designed to dig deep into the fragmented programmatic landscape, unearth hidden value, and radically simplify how campaigns are bought and optimised.

Named after the nocturnal creature known for its precision and persistence, Aardvark mimics its namesake - navigating complexity with ease and surfacing what others miss. It’s one of the industry’s leading full-spectrum curation platforms that combines speed, transparency, and intelligence in one seamless portal.

“We built Aardvark because media buying doesn’t need to be this messy. By removing the operational drag and surfacing high-value opportunities, we’re giving media buyers back time, control and the ability to drive outcomes that matter,” said Rhys Denny, CEO of @curate.

What Makes Aardvark Different?

Aardvark synthesises signals from multiple SSPs into one powerful, unified interface. The result? Faster, cleaner, smarter curation - without the complexity or hidden costs.

Key features include:

• A single portal: Curate deals across multiple SSPs, all from one interface. Push curated deals directly into your preferred DSP seat with ease.

• Actionable intelligence, unlocked: Discover premium audiences, uncover optimisation opportunities, and apply first-party data—all without relying on personal identifiers.

• Transparent pricing with a fixed CPM model: Say goodbye to revenue-share opacity. Aardvark’s fixed CPM ensures predictable, efficient media buying, with up to 75% of spend reaching publishers.

• Performance at scale: Compared to rev-share models, Aardvark delivers up to 1.5x more impressions and 60% lower CPC in early campaign tests.

Live and kicking:

Aardvark evolves fast. Recent and upcoming features include:

• Edit Deal Functionality (Change domains, devices, and more—even after launch)

• Clone Deals (Quickly duplicate and adapt successful setups)

• Direct chat with our tech team

• 20+ new DSP integrations

• User-voted feature roadmap

• AI support bot “Wanda” (your always-on media buying assistant)

Built for the Modern Media Buyer

Whether you’re an independent curator, a scaling startup, or an agency exec, Aardvark was built to empower. No high entry fees. No red tape. Just performance, transparency, and time - on your terms.

Ready to dig deeper?

Contact us to book a demo.

About @curate

@curate is a programmatic platform built to eliminate the inefficiencies and frustrations of digital media buying. With Aardvark, we bring transparency, speed, and scale to a new generation of media professionals—whether they’re buying for one client or one hundred.