Spend Your Time Wisely, with Aardvark

If attention is the new currency in advertising, then time is its most undervalued asset. And if there’s one thing that makes my Welsh blood boil like a pan of Bisto, it’s time wasters.

The universal truth is: Time. Is. Precious.

I miss the days when getting off the sofa didn’t feel like a full-body escape room challenge, soundtracked by the opening beat of Billie Jean via my knees. 

I also remember - with equal parts pride and disbelief - the Thursdays at The Crown & Two Chairmen, where we would demolish eight Krakens and Cokes on a school night and still manage a 9 am meeting the next day.

While we can’t ‘turn back time’ as the self-proclaimed ‘Goddess of Pop’ Cher once sang, we can rethink how we value our time going forward.

And nowhere is that need more urgent than in media buying.

Shrinking budgets. Sky-high expectations. Relentless complexity. The pressure isn’t new, it’s just louder. And the promise of automation hasn’t always lived up to the hype. Too many teams are still drowning in spreadsheets, reconciling reports, and manually setting up campaigns.

That’s not strategy; that’s survival.

And it’s exactly what Aardvark was built to change.

Why efficiency isn’t just a buzzword

When we talk about efficiency, we don’t just mean ‘doing more with less’. We mean doing more of what actually matters. And to do that, you need time:

• Time to think strategically

• Time to be creative

• Time to build relationships

• Time to test, optimise, and grow

• Time to gently ease off the sofa

• Time to breathe

• Time for a pint

• You know - time for the good stuff.

But in today’s systems, that time is eaten up by operational drag: switching between platforms, manually creating deals, troubleshooting, and wrangling unruly data. The result? Media buyers running on empty, in desperate need of an F1-style drag reduction system (DRS)… or, failing that, a bubble bath, cheeky glass of rouge, and a night of watching ‘Back to the Future’, wondering where their time went - and how to get it back.

Introducing Time as a Service (TaaS)

It’s time to welcome TaaS: Time as a Service.

Aardvark gives you back time by automating the most manual, complex parts of media buying, so you can focus on what really matters. It’s not about outsourcing. It’s about reclaiming your most valuable resource.

With Aardvark:

• Curated deals from multiple SSPs are unified in a single portal

• Push-to-seat functionality makes execution seamless

• AI surfaces insights, recommendations, and inventory in real time

• Pricing and reporting are fully transparent

It’s like adding an extra pair of (slightly fury) hands to your team - only this one’s fluent in bidstream logic and doesn’t need feeding.

Built for everyone - Not just the giants

TaaS isn’t just for the holding companies or global agency powerhouses. It’s for:

• Fractional workers building agile media businesses

• Startups and independents without bloated ops teams

• In-house teams scaling smarter, not harder

• Freelancers and side-hustlers looking for better tools,  not more chaos

Whether you’re optimising costs, streamlining workflow, or launching your own media practice, Aardvark helps you move faster without compromising on quality or control.

Don’t just work harder. Work smarter. And let Aardvark help you get there - one reclaimed hour at a time.