You take the stage. We’ll take the back seat.

Explore our white label offering: built for partners, not the podium.

Many adtech platforms aspire to be the headline. The main event. La ‘pièce de résistance’.

And we don’t blame them. It takes serious time, effort and resources to build technology that empowers the many facets of online advertising.

However, at @curate, we’ve taken a slightly different view. It might be hard to believe, but we don’t love centre stage. We didn’t spend years building Aardvark, the full-scope curation platform, so that our furry characters could be plastered all over your screens. (Although, let’s be honest - Anne does deserve more airtime and Archie’s barely broken through.)

In essence: We built Aardvark just for you. It’s that simple.

Unlike Brooklyn Beckham, our platform is designed to work quietly in the background, no limelight required - so you can take the credit. The full credit.

Curation shouldn’t replace your proposition; it should strengthen it. And the same principle applies to how we work with partners: We make you look good.

That might sound bold. Arrogant even. And that's intentional. Aardvark exists to give our partners the tools they need to look pretty damn sexy: smarter supply paths, cleaner deal structures, clearer outcomes. All neatly tucked up in a pretty, beautiful UI, so you can bring your own curation story to life. 

Mi casa es tu casa. Our UI, is your UI. 

Extend curation beyond Aardvark

Think of Aardvark as the Mr Whippy 99: the cone, the ice cream, the logic, the plumbing, the reporting. The deliciously soft ice cream with a giant flake shoved in - just before the extra toppings.

And while we do provide various extras ourselves, such as data enrichment, contextual insights, seasonal marketplaces, hundreds and thousands - the lot. You can add whatever flavour you wish. Fancy a bit of mint choc chip? Go for gold. Lover of strawberry sauce? Slather that bad boy on.

White aardvark provides the curation; think of your offering as the extension, the USP that sets you apart.

• Curation meets creativity.

• Curation meets sustainability.

• Curation meets performance.

• Curation meets exotic fruit Solero (what an absolute banger of an ice cream)

We provide innovation. You decide how it’s expressed.

Built to fit your brand, not overwrite it

We know our aardvarks are darn cute. No one is denying that. But not every CEO will agree. 

And that is exactly why we want you to rebrand our platform, so that you look good in front of the big boss.

• Want to reskin the UI in your brand colours and logos? Done.

• Need sales slides designed in your look and feel? No problem.

• Looking for a one-pager without any mention of furry animals? Strange, but absolutely fine.

Our white-label approach is deliberate. And many of our partners are taking full advantage of this already.  

So what are you waiting for?