As agentic advertising tests the limits of the open web, the industry is being forced to confront a bigger question: what sits above the pipes? In 2026, progress will come from simplification, transparency, and curation that surfaces value rather than hiding it.

You’ve got curated deals from us live in your DSP. But something’s not quite clicking like it did when our eyes first met. Fewer bids. Dodgy delivery. Impressions drying up faster than a suburban British lawn during a six-week rain drought. Let's explore why.

As the conversation around adtech tax gains momentum, so too does scrutiny of the hidden incentives shaping the programmatic ecosystem.

Imagine a world where the complexities of media buying are simplified to the point where time is no longer a barrier to success.

The saying "don't be good, be lucky” was rattling around our heads a lot this past year, as the opportunity we saw in the market very quick

It’s fair to say that 2024 has been a whirlwind; Paris gave us an unforgettable (and slightly soggy) Olympics, Netflix’s TV adaptation of Th