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I Give It A Year

Writer's picture: Rhys DennyRhys Denny

Twelve months ago, I thought that life wasn't stressful enough and did the only logical thing that one can do, and co-founded another start-up. Why not? The economy was thriving, the NHS was struggle-free and there was zero political instability on a global scale. *Coughs…


It was, of course, none of those things. But, when you surround yourself with a collective of amazing individuals who just so happen to be your co-founding team - and who all have the same shared vision as you - then it’s hard not to get excited and go again. ‘Second time is a charm’ and all that, right?


It's safe to say we dove straight in, head first, with all the gear and a relatively good (some might say amazing) idea. In fact, the saying "Don't be good, be lucky” was rattling around our heads a lot this past year, as the opportunity we saw in the market very quickly became the biggest conversation point of 2024. You could not log in to LinkedIn in without another post proclaiming how good (or bad) curation was. 


The challenge is, that when something becomes the AdTech Zeitgeist, everyone has a new flavour of ice cream that they want to approach it with. The AdTech industry is a gold medalist for taking something inspiring, and misconstruing it until it's almost unrecognisable. Curation is its next victim. 


Joking aside, not all curation is equal. Some partners will focus on data-led curation; others on operational-led curation; some exploring verticalised curation; and those who have become publisher-led curation ‘experts’, if you will.


However, making its way through the various offerings is a company that has spent valued time in building products to encapsulate all the flavours of the curation ice cream parlour. Using technology - and it pains me to say it, AI-powered technology - a unique, agnostic approach is born. One that offers the truest form of transparency. And, the company that has developed this masterpiece even has the word ‘curate’ within it. 


Fine, ok, I'll say it. It’s us. @curate.


We are the company that has spent time and investment in building what we believe to be the truest form of curation that the industry has right now. Much like our name suggests (taken from the term accurate, which means “correct in all details; exact to be precise”), our solution is pinned upon accuracy and truth.


See us as the opticians for AdTech; we’re prescribing the correct lens prescription to a blurred world, helping you see clearly. No more blind leading the blind. No more below parr standards. Instead, a more transparent solution that delivers greater efficiency, and improved effectiveness. 


In an ecosystem so crowded and convoluted, we make the unnoticed, noticed. Giving you the fundamental tools to do better; perform better; see better. Be better.


So, what are you waiting for?

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