Still confused about what curation actually means? We break it down with a healthy dose of humour, rugby analogies, and zero adtech jargon, finally explaining the art of smarter media buying, once and for all.

Anne, the Agony Aardvark, replies to her first letter from a frustrated publisher.

Welcome to Letters to Anne: Our new initiative where industry folks can submit their programmatic pain points, existential media-buying crises, and general adtech grievances to our in-house agony aunt; Anne the Aardvark.

You’ve got curated deals from us live in your DSP. But something’s not quite clicking like it did when our eyes first met. Fewer bids. Dodgy delivery. Impressions drying up faster than a suburban British lawn during a six-week rain drought. Let's explore why.

Programmatic has a severe problem with pricing. And potentially a side of gaslighting, depending on how you look at it.

If attention is the new currency in advertising, then time is its most undervalued asset. And if there’s one thing that makes my Welsh blood boil like a pan of Bisto, it’s time wasters.

As the conversation around adtech tax gains momentum, so too does scrutiny of the hidden incentives shaping the programmatic ecosystem.

Imagine a world where the complexities of media buying are simplified to the point where time is no longer a barrier to success.

Imagine a company that curates the actual placements these incredibly valuable audiences are found within.

The saying "don't be good, be lucky” was rattling around our heads a lot this past year, as the opportunity we saw in the market very quick

It’s fair to say that 2024 has been a whirlwind; Paris gave us an unforgettable (and slightly soggy) Olympics, Netflix’s TV adaptation of Th